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SOCIAL MEDIA OPTIMIZATION

Social media optimization (SMO) is the use of social media networks to manage and grow an organization's message and online presence.

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WHY SMO IMPORTANT FOR A BUSINESS

SMO is the abbreviation of social media optimization, and it is the process of optimizing a company's social media presence to drive traffic and leads The term SMO was first used by Brian Solis in 2008. It is used to describe the process of using social networks as marketing channels.

Here are some benefits of SMO:

  • It helps you gain more followers on your social media pages

  • You can reach a wider audience through social media, which means you have access to more customers

  • You can improve your company's reputation by providing quality content and engaging with customers on social media channels.

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