The most important thing to remember about social media is that it is a two-way street. In other words, you are not just talking at people, you are also listening to them. Social media is an opportunity for brands to get feedback from their customers and potential customers in real time.

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Social media can be used as a marketing tool to reach out to target audiences and create brand awareness. It can also be used as a customer service platform where companies can engage with their customers and fix any issues they may have. Social media provides brands with the opportunity to connect with their customers on a personal level and build relationships that will last over time.